Posted by on Jan 22, 2014 in Blog, SEO

Is Guest Blogging Really Dead?

Yesterday, Google’s Matt Cutts, cautioned webmasters not to use guest blogging as a link building strategy.

Post quality has slid over the years due to guest blogging. It has also become a dirty little secret that “authors” will pay for their blog posts to appear on high PageRank sites. Everyone knows that this is a thinly disguised “paid link” campaign and that’s not been cool with Google for a long time. Many site owners were also letting their “product” slide with lower quality content as long as the money was coming in.

If you write for a trade blog, have no fear. Google is really only targeting the low-quality sites that employ guest blogging as their primary link building strategy.

People need to also remember that link building is really only a means to an end to traffic.  Even without the “link” a guest post in a big publication site can give you great traffic. Many people forget that link itself, whether or not it is no-followed, can be measured in the direct traffic that link produces.

Guest blogging is still worthwhile for traffic and exposure. Stick with high quality content, get used to no-follow links, and enjoy the traffic to your site.  Make sure you suggest social media links like a Twitter account, Google+ page or Facebook page. Think of your guest blogging posting as real exposure and not just links.