A study by Nielsen,the big ratings agency, revealed that 91% of adult Internet users in the U.S. share content with others via e-mail. This is excellent news for those companies who can use creative e-mail and viral video techniques to target their customers and want to get in on the viral marketing “revolution”.
The study indicated that the most popular forwarded content is humorous material. We seem to like to make others happy and smile and email has seemingly replaced the “water cooler” talk of our parents generation.
The second most popular category is news, followed by healthcare and medical information, then actual business information… in that order. It’s easy to see that humor could be the best content for your first viral e-mail campaign if you have a business you want to promote.
Cartoons and funny video clips can be used or added to an e-mail in an attempt to provide that viral “bait” that will drive email forwards. People will want to pass along something that makes them laugh. Folks are a lot more likely to hit the forward button if your content is “advertainment” rather than an advertisement.
Just remember, before you hit the big SEND button, you might want to test your idea on a select few to make sure you don’t turn off your audience or your mom does not disown you. The goal here is to make people smile yet positively promote your business to your target audience.
A great viral marketing campaign example we have seen recently is Dollar Shave Club. They sell shavers. (There is adult language here – But it speaks to their audience). The ad is an internet sensation, viewed by millions and it’s one the company did themselves for under $5,000. They got over 15,000 orders in their first couple weeks.
The best viral campaigns take planning, strategy and a good idea. Once you have that, you just may have a hit that will get you hits!
Good luck with promoting your business using humor, the internet and creativity!
Remember, if you want some help, just click, we’re always here!