For as long as there has been paper available for public use, people have been using it to document their ideas, share their thoughts, and attempt to convince others to adopt a common belief that was not originally their own. And that, my friends, is how the ad industry was born.
But wait… we are in the new era of web 3.0! People still do print ads? How could this be?
Maybe print ads are not as popular as they used to be, but if your target audience still reads the morning paper, or just can’t live without their print edition of Southern Living, or is the guy that reads the last 10 pages of Popular Mechanics, then you might want to re-consider print advertising in your marketing plan. As much as you would like to be able to advertise and market the way that you want to, the most important thing to know in marketing is that marketing doesn’t work efficiently if the message is not presented to the correct audience. If you feel you need to test this concept to prove its workability, try handing out flyers for the new steakhouse in town at the local PETA rally and you will quickly gain an understanding of this concept very well.
So if you haven’t already, now is the time to get to know your clients. If your primary customer base is middle-aged men who need to get in shape, ask your current customers what they read (newspapers, magazines, sale papers, door hangers, etc). If you ask enough of them, you will likely see a trend. And chances are pretty good that other middle-aged men who need to get in shape read the same papers. Ask new customers how they found you. After a while, all of this data ads up and you will have a better understanding of where you need to advertise.
hundreds thousands of print ads under our belt, you can trust Vapor Syndicate will take great care in guiding you through the world of print advertising. From concept to design to ad placement, we can help you every step of the way. Contact us today if you want to discuss print ad options for your business or organization.