That’s just a fancy way of saying that we do logo and theme development that has consistent presentation. The idea behind this concept is that the number of times you present your brand in a familiar presentation, the more recognizable it will be by your target audience. And interestingly enough, recognition is the gateway to building relationships.
The object of any form of communication that your organization puts out into the world is to make yourself or your products known. And any good sales person will tell you that you have to reach out to a prospect numerous times before you can develop some sense of trust. Doing that consistently is the basis of Branding & Corporate Identity.
Here is a list of brand names that have done a great job of maintaining their branding and corporate identity: McDonald’s, Walmart, Apple, Best Buy. With any of these companies, you can easily conjure up in your mind’s eye their logo, their stores, their ads, their look and feel. That is an example of Branding & Corporate Identity done well. OK, so not every company has national appeal, thousands of locations, and millions to spend in marketing dollars, so how does this apply to you? It is simple really… the lesson to be learned here is consistency. All Best Buys’s have blue carpet, all McDonald’s have Big Macs, Apple stores are primarily white in color with blonde wood furniture and Walmart is always a sure to deliver an adventure in people watching. But in all seriousness, you know what to expect when you walk into one of these stores, open an advertisement or visit a website of any one of these companies.
A well thought out plan consistently delivered to the correct target audience is the key to establishing your brand, whether it be a product name, your company or organization name, or even your gimmick for getting people to come in or register for more info. There is an immeasurable amount of value in being able to establish recognition, trust and relationships with someone who has never even actually engaged with your business and Branding & Corporate Identity is the way to accomplish this.
At Vapor Syndicate, we want to understand your business. The more we know about how your company ticks and who is your target audience, the better guidance and service we can provide in your advertising and marketing ventures. We have taken the concept of Branding & Corporate Identity and have made packages that scale according to what is most appropriate for your business. Here are a few things we have done in the past for various clients to aid in establish their brand: