5 Reasons Why Your organization Needs Help to Increase Sales and Profits
As small buinsess owners, how often do you find yourself saying, “Man, how do i generate more business for my company?” A marketing consultant can help you get the word out about your small business to the right people at the right time in the right places, faster and for less money than a full-time marketing person. However, it does take special skills to accomplish it efficiently. This is something I hear more and more from our clients as they realize they can not do it alone, because branding and marketing isn’t what their core business is about.
YOU DON’T HAVE THE TIME TO DO EVERYTHING YOURSELF
Let’s be honest, you’re busy running your business and quite a few days don’t have time to think. Yes, it seems easier to do the marketing yourself but then you find you don’t have the time to do it right and do it consistently. You get distressed and discouraged because you are really not getting the results you would like, so you quit marketing for a while. Later, you become inspired (or maybe your sales start declining) and start again, but then you’re back at the starting line. A marketing consultant stays aimed at the task at hand and makes the time to get it right – while you get to continue running your business.
YOU HAVE A LIMITED MARKETING BUDGET
Let’s face it, business owners have to be smart about spending cash. It’s difficult putting out money when the money coming in is much less than before. But as the old adage says “you’ve got to spend money to make money”. Having a monthly activity plan listing out strategies, objectives and target markets is essential. Then, base activities on the specific measurements you would like to move. A marketing consultant will help drive discipline and focus when spending your marketing budget. Simply because you’ve “done it before”, doesn’t mean it makes sense now.
YOU’RE TOO CLOSE TO YOUR BUSINESS TO SEE IT CLEARLY
Most business owners are entangled with their business and can get myopic about it. You’re so close to it that you do not see what’s awesome about it … along with what’s not so great. Because we put so much heart and energy into the business, we take things very personally. We don’t accept compliments very well and take criticism even worse. A marketing expert can look objectively at the overall picture and make sure your brand fits your marketing and viceversa, can give your customers, and yourself, a different view.
YOU DON’T KNOW WHAT YOUR CUSTOMERS WANT
It may seem like a understated answer, but your customers want YOU. They really likely want MORE of YOU. If they didn’t want you, they wouldn’t be your customers. However, we are often busy actually running things to look at how to engage with customers more. A marketing consultant can help you build loyalty by helping you give your customers more of what they want … the products or services your small business already offers.
YOU NEED A PARTNER THAT CARES
Take some of the weight off of your shoulders. Having someone truly committed to the success of your business is a wonderful feeling, and can help relieve stress. It’s great to have someone get excited about your business (especially if you’ve been at it for a good length of time or having a challenging time right now) and do everything they can that will help it grow. A marketing consultant can be one of your biggest assets.
So the next time you are considering hiring marketing help, don’t just think about cost, think about your bang for your buck. Ask yourself “if I’m not a surgeon, would I operate on myself or have someone with no real experience do it just because it looks easy and I would save money?”.
“Do what you are actually in business for … let us take care of the rest.”
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