In case you somehow missed it, SEO stands for Search Engine Optimization. It’s 2013 and you, the business owner operating today need to learn as much as possible about SEO. In most cases it relates directly to how your website is “doin”.
We are going with the assumption most of you accept that ranking high on Google has a positive impact on getting more business. However, some companies and SEO firms that adopt unscrupulous ways to optimize their sites for higher search rankings, sometimes even unknowingly. You’ve read the articles in INC about the “black hat” SEO companies that create rapid ranking campaigns that work for three months, then won’t answer the phone when Google takes your site off listings completely.
Google has also been busy continuously improving its algorithms to upgrade the search experience for all its users. Critics think Google is a monopoly, and they kind of are, but only because they are being the most aggressive at trying to make listings “fair” to when you look for what you want.
When we search for something on the Internet, we want to see what we are looking for, whether its information about how to get water out of our ears or where I can find a camera on sale. We want the sites that come up on top to make sense, and most of us assume that there are rules in place to maintain “fairness”. Google’s recent roll out of Penguin 2.0 could be considered a “rules” update. Instead of the usual refresh, this time around, Google completely changed up its algorithm to try and decrease spammy results and to reward quality sites with decent and relevant content.
The Penguin 2.0 update penalized those guys that relied on black hat techniques to rank high on search engines. Penguin 2.0 picked out sites that bought links, crammed keywords like an angry robot within crappy content, created low quality backlinks, and used other such sketchy practices. The previous Penguin updates had the same objectives but Penguin 2.0 takes this commitment further, and is much more comprehensive.
If you built backlinks that contradict Google’s guidelines, your page ranking may have crumbled. Low-quality inbound links will now be given less weight and can even hurt you, so you need to improve the quality of your links or face Google’s smackdown. Google even has made it easy an updated “disallow” tool that can jettison bad links as soon as you seen them. Start checking your backlinks to sync with the new Google standards. Your content better fit with what you are selling and show you have some industry expertise.
Now you know! Get going!
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